Drake’s new album looks definitely more interesting than “Views” from 2016, but it’s far from being as outstanding as “Take Care” and “Nothing Was the Same”. Anyway, the artist did everything right: there are a lot of tracks that will be hits of streaming services.
The man who plans everything
Drake was always dreaming to become a successful world-class artist. With the release of the “So Far Gone” mixtape ten years ago, it became clear that he is able to achieve success. “Drake” is rather a well-built brand, than just a 31-year-old Canadian Aubrey Drake Graham. He painstakingly built this empire with his friends – producer Noah Shebib and his manager Oliver El-Khatib. Therefore, with time he became more and more aware that any unsuccessful statements can lead to financial and reputational risks. In a non-musical field, Drake becomes a really closed person. His stories in Instagram finally turned into official statements and carefully thought out steps to maintain the loyalty of the fan base. In this case, any revelations in a new album become even more attractive. Listen to “Scorpion” and other releases at hydro.fm .
The album contains two very important components. The first is a rich and colorful borrowing of female vocals (from Nicki Minaj to the young female rap duet City Girls). The second component is the nostalgia for hip-hop of the 90s. All this brings an interesting and catchy atmosphere in the release. This album will be attractive for fans of the artist and not only.